This is a question I’ve been getting a lot from both my current and new patients lately, mainly in response to a competitors new website about Springfield Knee Pain at http://SpringfieldKneePain.com .
The conversation goes like this: “”Hey Dr. Todd, there’s some other new chiropractor in Springfield who is advertising cold laser therapy like crazy all of a sudden. How come I never see or hear you advertising that? I mean since I know it’s your niche and all. I thought you might want to keep up with the competition.”
Great question, BTW. There are 2 main reasons that I don’t advertise LLLT (low level laser therapy or cold laser therapy).
The primary one is because I JUST DON’T NEED TO! I’m not a fan at all when it comes to conventional advertising. The return on investment of newspaper, radio & TV is typically pathetic. The Doctor in question is spending about $800 a pop every time he runs a half page ad in the Springfield, IL STATE JOURNAL-REGISTER newspaper. That’s freaking nuts!!! And he spends at least as much bombarding the radio airwaves as well. I run a LOW STRESS, LOW OVERHEAD practice. It would take a veritable ton of $30 treatments to pay that character’s advertising bill. Ouch!!! So no wonder if you go to his site
SpringfieldKneePain.com, you’ll see that if you’re lucky enough to respond to his offer QUICK ENOUGH then you’ll get his $425 cold laser evaluation for only $60.
Geez, and here little old me charges only $35 cash pay price for what is probably a much more thorough evaluation. And to borrow a phrase from Walmart, “That’s our everyday low price” at Austin Family Chiropractic.
This fella in Springfield just bought his first pain relief cold laser in July 2013 after he came back into practice. Personally, I own 8 cold laser devices, and I’ve been using them for 8+ years, so I guarantee I could run rings around this cold laser therapy pain relief newbie with my army of laser devices. Trust me when I say this guy jumps from gimmick to gimmick. Just 6 months ago, he was the “LipoLaser Weight Loss Guy”, until his advertising practices landed him in hot water. BTW, he just came back into practice after losing his license back in 3/2013 for breaking advertising laws for which he had to pay a $5,000 fine. He’s now on indefinite probation until at least 6-30-2014 in case you were wondering. YIKES!!! And he’s not new. He’s got 16 black marks on his license, 9 of which occurred in the past 2 1/2 years, with others dating back to 1992. I don’t normally bash my fellow brothers and sisters in chiropractic, but this situation has BAD NEWS written all over it. Don’t believe me? Then please go to IL License Lookup and enter the following:
Last name: PRICE
First Initial: K
Then click on the word SEARCH.
Then YOU BE THE JUDGE.
But I digress. I don’t need to ADVERTISE because I get a fairly steady stream of referrals for COLD LASER THERAPY from patients, Medical Doctors and other Chiropractors as well. I also get plenty of new Cold Laser Therapy patients from my gig as Official Team D.C. and Official Team Cold Laser Therapist of the 2012 MidStates Football League Eastern Conference Champion Springfield Foxes and my online presence as “central IL’s ‘Go To Guy’ for LLLT treatment and advice” as the creator & host of ColdLaser.TV, my online cold laser informational video blog. I’ve been educating the public via my ToddAustinDC YouTube Channel since 2009.
MY PERSONAL MISSION STATEMENT is to either get every American citizen to an affordable and competent Cold Laser Therapy practitioner or to have them purchase their own LLLT device(s) to add to their 21st Century Medicine Cabinet for ‘at home’ use. See below video:
And secondly, I don’t advertise because advertising Cold Laser Therapy is just asking for trouble. This Springfield Doc is advertising his cold lasers specifically for “knee pain” and “peripheral neuropathy”. While it’s true that cold lasers can many times help those conditions (it happens daily in my office), in the U.S. we can only legally advertise a cold laser device for what it is FDA cleared (approved) for. For example, if a certain cold laser device is only FDA cleared for treating carpal tunnel syndrome (CTS), it can only be advertised in the newspaper / on the TV / on the radio for treating, you guessed it, CARPAL TUNNEL SYNDROME. So it might well be said that this guy is foolishly putting himself out there as a sitting duck. In other words, he’s just asking to get his license yanked again.
Any bets how long it’ll be before Black Mark #17 goes on his record? SMH
So I hope I succeeded in answering your question about “Why I don’t ADVERTISE Cold Laser Therapy”. But here are a couple of my KNEE PAIN testimonial videos from my satisfied patients:
For the record the “Dr. Todd Austin Knee Pain Protocol” involves a combination of: chiropractic lower extremity work, cold laser therapy and nutritional supplements for improving weight-bearing joint health.
Yours in lighting up healthcare,
Todd Austin, D.C.