We’ve been Rocking the Cold LASERs at AFC in Virden since 2005!

At Austin Family Chiropractic in Virden, IL (Northern Macoupin County) we’ve been utilizing
Cold LASER Therapy since July of 2005. Yes, in fact Dr. Todd was the first to bring Cold LASER Therapy technology, Low Level LASER Therapy or LLLT to the Springfield, IL area.

AFC Cold LASER flyer

Dr. Todd from AFC in Virden. These are Cold LASER successes from the past month.

Please check out the Cold LASER testimonial videos page at our clinic website too.
Our complete Testimonial Videos Playlist is available at YouTube as well.

If you’re tired of suffering from aches and pains and have yet to try Cold LASER Therapy, Dr. Todd would love to help. Give either him or Office Manager Eugena a call at (217) 965-3100 for more info or to schedule an appointment.

Utilizing LASER therapy on a foot neuroma

Dr. Todd Cold LASERing a painful foot neuroma

Are you looking for a noninvasive method to ease throbbing aches or painful strains? In my practice as a Chiropractic Physician, I’ve found that the strong healing rays of Cold LASER Therapy, a medical treatment which uses a focused light emitted at specific wavelengths, are an effective treatment for both young and old.

Cold LASER therapy is particularly attractive to today’s patients, who suffer from a variety of aches and pains but want to avoid surgery, long-term use of medications and side effects.

Using Cold LASER therapy either as a stand alone therapy or in conjunction with other protocols, I’ve seen amazing results over the past 11 years including but not limited to:
– a reduction in painful rotator cuff syndrome,
– relief from low back pain,
– relief from plantar fasciitis,
– pain relief and much quicker healing of sports strains/sprain injuries,
– relief from painful shoulder and / or hip bursitis,
– non-surgical relief of carpal tunnel syndrome,
– relief from crippling conditions like spinal stenosis, spinal osteoarthritis, degenerative joint disease and degenerative disc disease.

Jen is a good case in point. Jen was plagued with a severe episode of her TMJ (temporomandibular joint or jaw) pain. Just 1 Cold LASER treatment got her feeling much better. In less than 24 hours her jaw pain had subsided, she was able to eat and chew again without any pain and there was much less jaw clicking going on.

George had a severe headache coupled with severe neck pain that had been going on constantly for 3 days. Just 3 Cold laser treatments and he reports he’s 90% improved.

Patti thought she broke her wrist after falling. She was in constant severe pain and couldn’t even use her hand at all. She didn’t have much grip strength at all other. Opening a peanut butter jar or a bottled water was totally out of the question! X-rays were negative though. After 8 Cold LASER treatments it’s now 100% and she’s been released from care.

Clarence recently presented with a lot of low back pain, hip pain and sciatica (radiating pain down both his legs). He also had much difficulty walking without assistance (holding on to the walls or using a cane). He has severe Spinal Stenosis according to his MRI report. After 8 Cold LASER sessions he’s walking much faster (and without any help) and only having occasional episodes of slight pain. He says he’s now at least 85% better.

Dr Todd lasers a toe injury on a young patient

Dr Todd cold lasers a pediatric toe injury.

Ruth had been suffering with Carpal Tunnel Syndrome symptoms for years. After she took a new job it progressively started getting much worse. It woke her up and she couldn’t even get back to sleep the night before she presented to our clinic for the very first time. She had been suffering from constant throbbing hand pain for 14 hours at that point. After 1 treatment the once constant hand pain was gone. After 3 treatments her condition including numbness in her fingers is 75% better.

Bev has suffered from a very unstable and painful knee for a full year. After 4 treatments she reports a lot less pain & much greater stability. She’s even able to do squats for the first time in over 9 months now.

Got Knee Pain? Try Cold LASERs!

Knee Arthritis? Chances are Cold Laser Therapy can help. Ask Dr Todd.

Whether you have chronic pain or recently suffered an acute injury, Cold LASER Therapy treatment can many times provide great relief. The treatment is painless and short (from 10 to 15 minutes). It also promotes recovery without surgery and / or medication.

#LetThereBeLIGHT

Dr. Todd & Eugena Austin host Fall 2015 Midwest Far Infrared Thermotherapy Training Event

Dr. Todd & Eugena Austin from Virden in Central, IL hosted their quarterly Fall 2015 Midwest Far Infrared Thermotherapy Training Event on Saturday August 29th at their home. They are the owners of Austin Family Chiropractic in Virden, which is located in northern Macoupin County (20 minutes north of Carlinville and 25 minutes south of Springfield).

FIR Therapy group photo of all attendees 8-29-2015

Fall 2015 Midwest FIR Training: Far Infrared Therapy group photo of all attendees 8-29-2015

Dr. Todd graduated from Logan Chiropractic College in 1993 and relocated to Virden with his wife Eugena, a Licensed Massage Therapist, in 1996. They opened AFC in October that year. In 2004, Dr. Austin was introduced to Cold Laser Therapy which totally fascinated him. In July of 2005 the clinic purchased their first three cold laser therapy devices. Since that time, Dr. Todd has added several other cold lasers to his toolkit, has spent 5 seasons on the sideline as the Official Team Cold Laser Therapist of a semi-pro football team (working closely with an orthopedic surgeon during 3 of those seasons) and performed over 21,000 cold laser therapy treatments on central Illinoisans.

Cold Laser Therapy for foot neuroma

LLLT for a painful foot neuroma performed by Dr. Todd

One of Dr. Todd’s Cold Laser Therapy mentors introduced him to Far Infrared (FIR) Thermotherapy in May of 2013 shortly after he was informed that he had suffered an inguinal hernia. This diagnosis was NOT good news at the time. The surgeon said “You won’t be able to adjust your chiropractic patients for at least 14 days. Thus you’ll need to take 2 whole weeks off from work.” Austin’s mentor said that the recovery time could likely be cut in half using FIR technology. His lasers helped to calm down the pain temporarily but the surgery was inevitable. So Todd purchased his very own FIR device in July 2013, just 10 days before his surgery. It was as good as advertised, as he was back adjusting chiropractic patients on Day #8 after surgery!!!

Dr. Austin displays the Mini Far Infrared therapy device

Todd Austin, D.C. from Virden IL displays the Mini Far Infrared heat therapy device at his chiropractic clinic.

Austin slowly and hesitantly introduced the technology into his Chiropractic Cold Laser Therapy practice after that, not really sure at first how recovering from an inguinal hernia surgical repair in nearly half the time translated into helping out the chronic knee pain, shoulder pain, foot pain and back pain sufferers who he typically found himself treating on a daily basis in his clinic. Then in May 2014 he had a very tough peripheral neuropathy case. The patient was from Springfield and came to see Dr. Todd twice per week for about a month. This was such a tough case that both chiropractic adjustments and cold laser therapy were completely ineffective at providing any pain relief whatsoever, which is highly unusual. After a single 20 minute Far Infrared treatment, the patient noticed a difference as she stated “For the very first time in 14 years it feels like my leg is waking up, coming back to life, attempting to heal up”. After 3 visits she asked if she could purchase one saying “I see you twice per week for a 20 minute treatment. That’s 40 minutes per week. Wouldn’t it make more sense if I had one at home and used it daily?”. Dr. Todd couldn’t dispute her logic. These FIR mats sell for $710. Eugena signed up through the clinic to be a distributor so they could sell one to this nice lady who was experiencing such great benefit. After this, neither Todd nor Eugena were gun shy anymore about introducing FIR technology to others, especially after seeing how it essentially gave that lady her life back.

Eugena Austin with a Pro size FIR mat and pillow

Eugena Austin, LMT with a Pro size FIR mat and pillow at the clinic in Virden, IL

Then in October 2014, Dr. Todd decided he’d like to go about training other doctors as it pertains to implementing this amazing FIR technology into their practices as well. “We also train non-healthcare providers to use them as well, as many people buy the FIR mats to use daily at home.” stated Austin. Todd & Eugena held their 1st training event at their home last November. It went well and thus became a quarterly event which happens in March, May & August as well. The Austins usually cover the technology during the 4 hour event including how the FIR products are used, what conditions respond best to Far Infrared Thermotherapy, how the technology works, how to share the technology with laypersons, how to share the technology with other Doctors of Chiropractic, etc. They typically have from 1 to 3 guest speakers at these events as well.

Dr Todd with purple mini carrying case 8-29-15

Dr Todd with the purple mini carrying case at the Fall Midwest FIR Training on 8-29-15

The most recent event was another successful one with 13 attendees present on 8-29-15 from 3 different states! There were 4 folks in attendance from the Quad Cities (3 from Iowa), 3 from Indiana, 3 from the St. Louis metro east area and the remainder from central IL. The lone guest speaker for the Fall 2015 FIR Training Event was Mrs. Iva J. Jones from Nokomis, IL who spoke on “How To Successfully Introduce the Technology to Holistic Healthcare Providers”. Iva enjoys introducing chiropractors, massage therapists, physical therapists, veterinarians and laypeople to FIR technology.

Iva Jones speaks at the 8-29-15 FIR Training Event.

Iva Jones from Nokomis spoke at the 8-29-15 FIR Training Event.

The next event, the Winter 2015 Midwest Far Infrared Training, will be held at the Virden Area Community Center on Saturday November 7th from 1 to 5 PM. It is a FREE event. For anyone planning to attend, please contact Dr. Todd at 217-965-3100 or draustin@royell.net to RSVP.

3 attendees look on as Dr. Todd gives a FIR Therapy demo.

3 attendees look on as Dr. Todd gives a FIR Heat Therapy demo at the 2015 Fall Midwest Training Event.

There was another exciting announcement at the event as Dr. Todd and Eugena were holding a contest for their distributors and customers. The contest went for 5 weeks and ended just 2 days before the Fall Training. They gave away nearly $1,500 worth of Far Infrared Thermotherapy devices. Winners were Iva Jones, Barb Callahan from Carlinville and Dr. Shane McConnell from the Cleveland, OH area.

The Austins are now training 42 other health and wellness care providers throughout the U.S. on FIR technology including 19 other Chiropractic Clinics.

Dr Austin Biobliss Dr Bemis

Dr Todd Austin lets Dr David Bemis from Alton, IL experience the Far Infrared BioBliss Experience on 8-29-2015 at the 2015 Fall FIR Training Event.

In related news, Austin Family Chiropractic will hold their next Light Night Event at the clinic on the West Side of the Virden Square at 6 PM on Thursday September 17th. It’s a free 75 minute informational event about both cold laser therapy and far infrared therapy. Dr. Todd will demonstrate both treatments on a patient, then everyone in attendance will get to try out a FIR mat. 5 seats remain. Please contact Todd or Eugena to RSVP for the September Light Night Event.

LightNight preview

At Austin Family Chiropractic in Virden, IL our next FREE Light Night happens on September 17th at 6 PM.

Austin Family Chiropractic celebrates 10-yr Anniversary of Utilizing Cold Laser Therapy!

This month, Dr. Todd Austin of Austin Family Chiropractic in Virden, IL celebrates 10 years of bringing the healing power of LIGHT to central Illinoisans via the state-of-the-art healing modality known as COLD LASER THERAPY.

It all started for #DrTodd back in June 2004 when he first saw a demonstration on Cold Laser Therapy while at a Chiropractic seminar. He was thoroughly impressed and his interest was peaked! At that time, getting started with Cold Laser devices suitable for clinical use was an expensive proposition which required spending a minimum of $4,000 and quite often much more. So Dr. Todd saved up the money over the following 13 months while learning all that he could about Cold Laser Therapy (aka Low Level Laser Therapy or simply LLLT) and investigating which laser units would be best for taking care of his patients in his Central IL chiropractic wellness practice.

Here Dr. Todd lasers a gentleman for severe chronic hand pain.

Dr. Austin cold lasering a patient's hand for arthritic pain.

Dr. Todd Austin performing cold laser therapy on a patient’s hand for pain associated with arthritis.


And here’s his testimonial video.

On July 15th, 2005, Austin Family Chiropractic’s first 3 cold laser units arrived. Within a couple of weeks, Dr. Todd was using them regularly on many new and established patients and getting some amazing results! To date, Dr. Todd has performed over 21,000 cold laser treatments over the past decade. 85% of his LLLT patients experience noticeable pain relief within 3 to 4 hours of even their 1st treatment (with or without chiropractic care). Dr. Todd has since developed a great reputation for using his various lasers to deal with chronic pain and enjoys getting tough cases referred to him specifically for LLLT by other chiropractors in Carlinville, Chatham, Jacksonville & Springfield as well as some Springfield M.D.s.

Here Dr. Austin is performing cold laser therapy on a gentleman with painful foot neuromas that his podiatrist really couldn’t help him with.

Cold Laser Therapy for foot neuroma

LLLT for a painful foot neuroma performed by Dr. Todd


See that Painful Foot Neuroma testimonial video here:

Here is a testimonial video from M.J. Hers was the very 1st tough shoulder case that Dr. Todd solved with his Cold Lasers in July of 2005.

And here Kelly who calls Dr. Todd’s cold lasers his “Magic Wands” talks about how a combination of light force chiropractic care and LLLT saved her from neck surgery.

Then in 2010, Dr. Todd formed a Cold Laser Consulting business where he trains other holistic doctors around the United States and Canada how to successfully implement LLLT into their practices without breaking the bank. He has successfully trained a few dozen clients mainly fellow Doctors of Chiropractic along with some M.D.s, P.T.s and Massage Therapists throughout 15 states and 2 provinces since that time.

Here are a couple of testimonials from other healthcare providers:

Cold Laser Consulting testimonial from 2015-02

Here is one of Dr. Todd’s Cold Laser Consulting testimonials from a Canadian client.

One of Dr. Todd's Cold Laser Consulting testimonials

Here is one of Dr. Todd’s Cold Laser Consulting testimonials from a Georgia D.C.

Since 2005 Dr. Todd has added several cold laser units to his practice as the technology has continued to change. For example in professional hockey the past 6 Stanley Cup Championship teams (Chicago Blackhawks 3 times, L.A. Kings twice & Boston Bruins once) have all benefited from their Team Trainers using LLLT to both treat and prevent injuries of all sorts. Dr. Todd now utilizes the same laser devices those teams all use in addition to several other units as well.

In 2011, Dr. Todd & his wife Eugena B. Austin Licensed Massage Therapist joined the Springfield Foxes semipro football team sideline healthcare staff with Todd serving as Official Team Chiropractic Physician and Cold Laser Therapist. They spent 5 seasons with the team from 2011 through 2015. Some game nights, Dr. Todd cold lasered upwards of 15 to 20 players on the sidelines while caring for a variety of sports injuries (calf sprains, torn hamstrings, turf toe, Achilles sprains, a plethora of knee and shoulder injuries, pain associated with a fractured wrist or hand, elbow contusions, lumbago, sciatica, stingers, etc.).

cold lasering a calf sprain

Dr. Todd Austin cold lasering a calf sprain injury on a semipro athlete.

From the looks of this photo, you might assume that Dr. Todd was cold lasering this young man for a shoulder injury. You would be wrong. See the video below to find out what Travis, a semipro football player, was actually being lasered for.

Cold Lasering an upper extremity issue

Dr. Austin uses Cold Laser Therapy for an upper extremity issue on a football player.


Due to Dr. Todd’s work with the Foxes as Official Team Cold Laser Therapist from 2013 to 2015, he’s had the wonderful opportunity to help players who have had serious knee injuries (torn ACL, MCL, Medial Meniscus and/or patellar tendon) pre and post-surgically along with some of the finest Sports Medicine M.D.s and Orthopedic Surgeons in the area. One player who suffered a torn ACL was actually in the clinic getting his knee cold lasered less than 72 hours after his ACL repair surgery! He returned to play at 100% in just 7 1/2 months, which is outstanding.

72 hour post-surgical LLLT for ACL repair

72 hours after an ACL repair surgery, Dr. Todd is using his cold lasers to speed up the healing process.

Here’s his testimonial video:

In 2013, Dr. Todd & Eugena also added another form of healing LIGHT therapy to their clinical offerings, that being Biomat far infrared (FIR) thermotherapy. FIR is another state-of-the-art therapy which totally compliments LLLT. Dr. Todd originally used a far infrared mat to help him recover from an inguinal hernia surgical repair in nearly half the time his surgeon told him it would take. Then more recently, one of Dr. Todd & Eugena’s daughters utilized the same FIR technology to recover from her emergency appendectomy in just one third of the time her surgeon told them it would take her!

For more informational or to find out if Cold Laser Therapy and / or Biomat therapy could help you, please call Dr. Todd or Eugena at 217-965-3100 or email draustin@royell.net . Please also find and follow them on facebook to find out when their next informational Light Night event will be. At Light Night Dr. Todd & Eugena demonstrate a cold laser treatment on a patient, Gena discusses how Light Therapy assisted her with her 80 lb weight loss, they let all attendees try out a Biomat and they explain the Light therapy technologies. The program then concludes with a Q & A session. It’s a FREE event with is held periodically on Thursday nights at their clinic. Stay tuned for more details on upcoming Light Nights.

LightNight preview

Light Night preview at Austin Family Chiropractic in Virden, IL

Dr. Todd, I’d like to get Cold Laser Therapy, but I don’t live close to you. What should I do?

Well, I get this question a lot from both my YouTube viewers and my Facebook followers.

So I’d like to introduce to you, the AFFORDABLE COLD LASER CLINIC, which is located at AUSTIN FAMILY CHIROPRACTIC in Virden, IL.

All cold laser therapy devices are not created equal. Some are very over-priced, yet routinely under-perform. 🙁
Likewise, all cold laser therapists are not trained equally either. Just because a healthcare practitioner owns a cold laser doesn’t necessarily mean that he or she is either adept and / or confident in it’s use for a wide range of health conditions. There are also a fair degree of healthcare shysters out there who are getting into #ColdLasers in an effort to make a quick buck while ripping people off. This, ladies & gents, is where my services come in super handy.

Dr. Austin cold lasering a patient's hand for OA.

Dr. Todd Austin performing cold laser therapy on a patient’s hand for arthritis pain.

Currently, I am training other healthcare providers in GA, IA, IL, PA, TX and Ontario, Canada to be confident, masterful Cold Laser Therapists through my Cold Laser Consulting business. If you live close to one of them, then I’d love to refer you to one of their clinics!

If you personally go to or know of a chiropractor, acupuncturist or massage therapist (who doesn’t live near one of my trained cold laser therapists) that you think could benefit from adding low-level laser therapy (aka LLLT) to his or her practice’s offerings, please feel free to put them in contact with me. I’d love to help get them up to speed on this wonderful, non-invasive, 21st Century healing technology.

I’ve helped thousands of Central Illinois patients with Cold Laser Therapy over the past decade. #ColdLaserTherapy is truly both my CALLING and my PASSION!

#ColdLaserConsulting testimonial

Cold Laser Consulting testimonial from a happy client in Texas.

Here, one of my satisfied Cold Laser Therapy clients, Dr. Bryan Reid from the St. Louis Metro East area interviews me about my work as a Cold Laser Consultant:

I currently am aware of one totally overpriced LLLT chiropractor in Springfield IL (practically my back yard), as well as super-unaffordable cold laser D.C.s in both Tupelo MS & Dallas TX (Google search “The B.S. of Dr. S.” for more details about the latter) who are trying their darndest to extract from $6,000 to $7,500 per patient from desperate chronic pain and arthritis sufferers using cold laser therapy and offering long, drawn out treatment plans consisting of from 20 to 40 treatments. OUCH!
Many of these docs use “wimpy” lasers which only penetrate from 1 to 2 cm deep. [We have eight unique cold laser devices at AFC, four of which penetrate 5 cm deep!] For example, the self-proclaimed “cold laser knee pain expert” in Springfield IL has two cold lasers (both are the same device) which only penetrate 1 cm deep. And he utilizes ‘improper’ cold laser technique. 🙁 See my video on “Proper Cold Laser Therapy Technique” here:

Of course, if you live in an area that only has an unaffordable cold laser Doctor of Chiropractic, but no affordable cold laser therapists to choose from, WE CAN HELP:
A) by training one of your local doctors through our cold laser consulting business OR
B) you could fly in to Springfield, IL (we are just 30 minutes away) and visit me at my clinic Austin Family Chiropractic for approximately 6 to 8 visits over a 2 week period (total money spent in my office for my services of ~ $500). Then I can train you in “at home” cold laser therapy use and send you home with two cold lasers of your own for continued at home use. These 2 lasers (one of which penetrates 5 cm or 2 inches deep) will set you back only another $1,400.

Here is the scoop on the for “at home” use model that I currently retail to both other doctors as well as to my patients who travel long distances to get care in my office. It’s called the SideKick LASER.

So you’ll get better quicker in my clinic, save quite a bit of money (vs visiting the ultra-expensive cold laser doctors) and have your own “at home” lasers to use on yourself as well as your family and friends anytime, once you return home!

George's osteoarthritis in both hands cured with just 4 weeks of cold laser therapy treatments.

George’s osteoarthritis in both hands cured with just 4 weeks of cold laser therapy treatments.

The above patient came to our office for just 13 visits. He spent less than $550 in our office. He has since been released from my care. He uses his “at home” cold laser daily and his quality of life has returned to 100%!

Here is his recent testimonial video:

Yours in LIGHTing up healthcare,

Dr. Todd Austin
Clinical Director of the Affordable Cold Laser Clinic at Austin Family Chiropractic
Virden, IL

Affordable Cold Laser Clinic logo

Affordable Cold Laser Clinic logo

Hey, Dr. Todd … my feet hurt really bad! Can you help PLANTAR FASCIITIS?

Dr Todd Austin & Jackie Rakers on PF

Dr Todd Austin is interviewed by Jackie Rakers on Plantar Fasciitis foot pain.

A lady at a local store recently asked me the following question.

“Hey, Dr. Todd … my feet hurt really bad! My M.D. told me that what I have is called PLANTAR FASCIITIS? I’d never heard of such a condition before. Can you help this at Austin Family Chiropractic?”

Let me start out by saying that I have a looooooooooooooooooooooooooooong history of:
a) suffering from (before I was a Doctor),
b) researching (as a senior Chiropractic student) and now
c) successfully treating (as a Chiropractic Physician & Cold Laser Therapist) “P.F.” or PLANTAR FASCIITIS.

It baffles my mind that although I had over 150 YouTube educational videos online, 65 of which I did in 2013, that I had none on this condition known as P.F., which had been so near and dear to both my feet and my heart for decades. So I got together with my friend and patient Jackie Rakers to remedy the situation. Thank you kindly, Jackie. You did an awesome job with the interview!!!

So here you have it, ladies & gents…. my much awaited video on my story as a former P.F. sufferer and the scoop on the latest advances in alternative PLANTAR FASCIITIS treatment, all of which we utilize to help PF sufferers on a regular basis at AFC in Virden.

Enjoy.

Yours in health,

Dr. Todd W. Austin, D.C.
Clinical Director at Austin Family Chiropractic

“Hey Dr. Todd, what is a BIOMAT and how does it work?”

Eugena aka BiomatGena

Eugena Austin, L.M.T. is also known as Diamond Executive Biomat Distributor #BiomatGena of #TeamGena

Dr. Todd's youngest daughter fills a Biomat burrito!

Dr. Todd’s youngest daughter fills a Biomat burrito!

Dr. Todd purchased his very first Biomat in 7/2013 acting on the advice of one of his healing LIGHT therapy mentors. He loves it, as do his wife Eugena (aka #GlutenFreeGena or #BiomatGena ) and their 3 kids. Dr. Todd invited fellow BIOMAT expert Clint W. to join him at Austin Family Chiropractic to shoot a series of 4 episodes of “The Doctor Todd Show” (aka The Toastmaster Todd Show” and what has since morphed into The Biomat Show ) about questions regarding far infrared (FIR) technology.

Here is episode 1 with Dr. Todd Austin interviewing Clint about how far infrared thermotherapy technology works:

Clint 1 of 3 on Ask Dr Todd

Clint W 1 of 3 on AskDrTodd with Dr Todd Austin of Central IL


Actually, due to increased scrutiny by our U.S. government, Episode 1 of 3 is now no longer available in the PUBLIC DOMAIN, but only as a PRIVATE video for our PREFERRED CUSTOMERS & CLIENTS.

Here is episode 2 with Clint demonstrating a far infrared thermotherapy elbow pain treatment to Dr. Todd Austin:

Episode 3 is all about far infrared thermotherapy technology to improve #Athletic #Recovery. #DrTodd Austin, team #Chiropractic Physician, team #ColdLaser Therapist & team #Trainer for the #Springfield Foxes since 2011 interviews Clint about his experiences working with FIR alongside Olympic team doctor, Dr. Williams.

Clint 3 of 3 - AskDrTodd

Clint W 3 of 3 on AskDrTodd with Dr Todd Austin of Central IL


Episode 3 of 3 has suffered a similar fate as Episode 1 and is now only available as a PRIVATE video for our PREFERRED CUSTOMERS & CLIENTS. If you don’t like it, please complain to your legislators. I remember when this used to be a FREE COUNTRY which included FREEDOM OF SPEECH. Not so much in 2015 and beyond though. Now anything which could be perceived as cutting into either Big Pharma or Big Medicine’s big fat profit margins will be censored!!!

And finally, at 131 degrees Fahrenheit Dr. Todd gives new meaning to the term ‘sitting in the hot seat’ as Clint turns the table and interviews Dr. Austin in Episode 4:

Dr. Todd enjoys a relaxing FIR treatment.

Dr. Todd enjoys a relaxing far infrared thermal treatment.

Dr. Todd’s wife #GlutenFreeGena uses our far infrared thermal mat for the purposes of reducing stress and fatigue on her gluten-free, sugar-free, caffeine-free, soda-free wellness journey. Through 8-24-14, Eugena is crushing it and has lost 71 lbs over the past 12 months by being #GlutenFreeGena. I give her three 30-minute therapeutic massages per week combined with FIR (What can I say other than she deserves every single one of them). And Gena even sleeps on the far infrared mat 4 nights per week as well. Click here to go to our Austin Family Chiropractic Biomat Informational Page.

Yours in LIGHTing up healthcare,

Todd W. Austin, D.C.
Clinical Director, Chiropractic Physician & Cold Laser Therapist
Austin Family Chiropractic
Business Manager for #TheBiomatCompany Diamond Executive Distributor Eugena B. Austin, L.M.T.
Virden, IL

“Why don’t you ADVERTISE Cold Laser Therapy, like SPRINGFIELD KNEE PAIN does?”

This is a question I’ve been getting a lot from both my current and new patients lately, mainly in response to a competitors new website about Springfield Knee Pain at http://SpringfieldKneePain.com .

The conversation goes like this: “”Hey Dr. Todd, there’s some other new chiropractor in Springfield who is advertising cold laser therapy like crazy all of a sudden. How come I never see or hear you advertising that? I mean since I know it’s your niche and all. I thought you might want to keep up with the competition.”

Great question, BTW. There are 2 main reasons that I don’t advertise LLLT (low level laser therapy or cold laser therapy).

The primary one is because I JUST DON’T NEED TO! I’m not a fan at all when it comes to conventional advertising. The return on investment of newspaper, radio & TV is typically pathetic. The Doctor in question is spending about $800 a pop every time he runs a half page ad in the Springfield, IL STATE JOURNAL-REGISTER newspaper. That’s freaking nuts!!! And he spends at least as much bombarding the radio airwaves as well. I run a LOW STRESS, LOW OVERHEAD practice. It would take a veritable ton of $30 treatments to pay that character’s advertising bill. Ouch!!! So no wonder if you go to his site
SpringfieldKneePain.com, you’ll see that if you’re lucky enough to respond to his offer QUICK ENOUGH then you’ll get his $425 cold laser evaluation for only $60.

Geez, and here little old me charges only $35 cash pay price for what is probably a much more thorough evaluation. And to borrow a phrase from Walmart, “That’s our everyday low price” at Austin Family Chiropractic.

This fella in Springfield just bought his first pain relief cold laser in July 2013 after he came back into practice. Personally, I own 8 cold laser devices, and I’ve been using them for 8+ years, so I guarantee I could run rings around this cold laser therapy pain relief newbie with my army of laser devices. Trust me when I say this guy jumps from gimmick to gimmick. Just 6 months ago, he was the “LipoLaser Weight Loss Guy”, until his advertising practices landed him in hot water. BTW, he just came back into practice after losing his license back in 3/2013 for breaking advertising laws for which he had to pay a $5,000 fine. He’s now on indefinite probation until at least 6-30-2014 in case you were wondering. YIKES!!! And he’s not new. He’s got 16 black marks on his license, 9 of which occurred in the past 2 1/2 years, with others dating back to 1992. I don’t normally bash my fellow brothers and sisters in chiropractic, but this situation has BAD NEWS written all over it. Don’t believe me? Then please go to IL License Lookup and enter the following:

Profession: CHIROPRACTOR
Last name: PRICE
First Initial: K
Then click on the word SEARCH.

Then YOU BE THE JUDGE.

But I digress. I don’t need to ADVERTISE because I get a fairly steady stream of referrals for COLD LASER THERAPY from patients, Medical Doctors and other Chiropractors as well. I also get plenty of new Cold Laser Therapy patients from my gig as Official Team D.C. and Official Team Cold Laser Therapist of the 2012 MidStates Football League Eastern Conference Champion Springfield Foxes and my online presence as “central IL’s ‘Go To Guy’ for LLLT treatment and advice” as the creator & host of ColdLaser.TV, my online cold laser informational video blog. I’ve been educating the public via my ToddAustinDC YouTube Channel since 2009.

MY PERSONAL MISSION STATEMENT is to either get every American citizen to an affordable and competent Cold Laser Therapy practitioner or to have them purchase their own LLLT device(s) to add to their 21st Century Medicine Cabinet for ‘at home’ use. See below video:

And secondly, I don’t advertise because advertising Cold Laser Therapy is just asking for trouble. This Springfield Doc is advertising his cold lasers specifically for “knee pain” and “peripheral neuropathy”. While it’s true that cold lasers can many times help those conditions (it happens daily in my office), in the U.S. we can only legally advertise a cold laser device for what it is FDA cleared (approved) for. For example, if a certain cold laser device is only FDA cleared for treating carpal tunnel syndrome (CTS), it can only be advertised in the newspaper / on the TV / on the radio for treating, you guessed it, CARPAL TUNNEL SYNDROME. So it might well be said that this guy is foolishly putting himself out there as a sitting duck. In other words, he’s just asking to get his license yanked again.

Any bets how long it’ll be before Black Mark #17 goes on his record? SMH

So I hope I succeeded in answering your question about “Why I don’t ADVERTISE Cold Laser Therapy”. But here are a couple of my KNEE PAIN testimonial videos from my satisfied patients:

For the record the “Dr. Todd Austin Knee Pain Protocol” involves a combination of: chiropractic lower extremity work, cold laser therapy and nutritional supplements for improving weight-bearing joint health.

Yours in lighting up healthcare,

Todd Austin, D.C.
ChiroLaserClinic